SEO still the No. 1 priority in SEM spending
Post by indi on
Nov 30, 2006 9:30:27 AM CST
The article SEM budgets target direct sales over branding: SEMPO mentions about the survey conducted by SEMPO (Search Engine Marketing Professional Organization).
- 80% of advertisers surveyed says Search Engine Optimization (SEO) as most popular mode of search engine marketing (SEM).
- 59% see direct sales as primary objective.
- 53% uses SEM for brand awareness.
More of the internet advertising is spent on lead/sales generation rather than brand awareness.
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